About Us


South Eastern Comfort is a family-owned and operated HVAC company in Brighton, TN and surrounding areas. It all began in 2009 when Jeff Boberg realized that HVAC trade was for him and decided to gain experiences in the field by working as a service technician in 3 different commercial and residential maintenance companies. There, he was able to find out the dirty policies that some companies have to gain profit. One of this is pushing their employees to sell customers things that aren’t really needed and would be rewarded with commissions. He knew it was a wrong and completely unacceptable trick of deceitful companies. And from that moment, his dream of starting his own business began.

For 21 years, South Eastern Comfort has become the most trusted heating and cooling company in the area because it does not operate to make the company rich; it functions to make an honest living.  By delivering products at the right costs and services which are second to none, we gained our clients’ continuous trust.


We aim to provide you with the necessities to make your house a home. By maintaining a competent workforce, we are able to deliver high-quality and long-lasting products and services and be on top of our competitors. We are proud to be a character-based company, and we show that to you in the form of honest pricing and reliable services that payback in the long term. When you hire South Eastern Comfort for your heating and cooling systems, you are working with the best experts in town.


We have a team of professionals who are knowledgeable and well-trained in handling heating and cooling issues of all types. Whether you need help in finding the right unit for your home or business place, or you need a repair and maintenance service for your existing equipment, we are the right persons to work with. We are committed to our job, and we give an honest and fair diagnosis. Rest assured that we will not sell you products just to gain profit. This company is more than just a business, and keeping you comfortable is more than just a job.

If you are looking for honest, reputable and professional heating and cooling company to keep your HVAC systems at their best performance, you don’t need to search far. South Eastern Comfort is the number one HVAC contractor in Brighton, TN and surrounding areas. With expert technicians and high-end equipment in the field, you are guaranteed accurate results at the right cost.

Get to know us more by scheduling an appointment with one of our specialists. Give us a call at (901)336-9977 and be part of our long list of satisfied clients.